PAUL E. PLSEK is the author of Creativity, Innovation, and Quality and the developer of the concept of DirectedCreativity(TM). An engineer by background, he has 20 years experience in the field of quality management. Formerly an engineering manager at Bell Laboratories and the corporate quality planning director for AT&T, Paul has been a private consultant since 1985. Clients include: AT&T, Hewlett-Packard, Shell (England), Mars, Upjohn, Green Mountain Power, Kaiser-Permanente, The Mayo Clinic, and many others. Paul has written numerous articles, presented papers at a variety of conferences, and led seminars for over 10,000 managers and executives in a variety of companies. He was a co-author of the Juran Institute's popular training book, Quality Improvement Tools. He is also well known for his pioneering efforts in bringing modern quality management techniques to health care organizations.